Take a second to think about how your company markets itself. Have video advertisements become a part of your company’s ad strategy yet? If not, then there has never been a better time to start.
Here are the top four facts your company should know about video marketing:
1. Videos are everywhere on the Internet: Thanks to web video giants like YouTube, more people are watching videos online than ever before. More than 700 YouTube videos are shared every minute on Twitter alone! Video marketing is the best way to tap in to this massive resource on the web.
2. Videos are highly effective: Recent studies show that about 34% of people who shop for clothing online are more likely to purchase a product after seeing advertised via online video. Video for SEO is also one of the best ways to get your company higher up in web search rankings. By working with a web video production company, your video marketing content will take your business to the top.
3. Our brains are programmed to receive information visually: Humans are biologically more receptive to visual content than text. In fact, an astonishing 90% of information transmitted to the human brain is visual — and visuals are processed about 60,000 times faster in our brains than text. Knowing this, video marketing seems like the perfect way to grab hold of customers’ attention — because it basically is!
4. Marketing videos are ideal for attracting mobile web users: Did you know that mobile web users are the group most prone to watching video marketing content? Surprisingly, desktop users will only watch a video for about two minutes or less, according to research by Visible Measures. In contrast, iPhone users will watch for about 2.4 minutes; for Android users, the figures hover around three minutes. iPad users will watch a web video for around five minutes, making them the easiest group to engage with video.
Video marketing is one of the most effective ways to promote your company’s products or services, and these facts show that. There’s no reason not to take advantage of the many benefits that video marketing has to offer! This is a great source for more.
