Three Secrets of Online Digital Video and Broadcast Production You Don’t Know About

Video marketing effectiveness

If one thing is true about the video marketing business in 2014, it’s that it is growing at an incredible rate — especially online.

In fact, you might be surprised to learn that video advertising and marketing has been projected to represent a third of the entire world’s advertising spending. But it’s not that surprising when you consider the fact that in the average 24-hour span, some 89 million people will watch 1.2 billion online videos.

So do you know as much as you think you know about the benefits online digital video and broadcast production? These three facts might amaze you:

Videos are more mobile-friendly than ever

Online video marketing content can be viewed from pretty much any device, regardless of whether it’s mobile or stationary. And when online videos now make up 50% of all mobile web traffic, creating video content for the web is a great way to reach a wider audience than ever imaginable.

Web video productions are cost-efficient

Traditional advertising tactics like television, print and outdoor ads are typically very costly — and don’t always return the results you’d like. However, video content online has one of the lowest cost-per-impression rates of any advertising strategy out there, meaning you can reach millions more people by paying the same as you would to advertise on a local TV station.

Digital video productions get people talking

One look at your Facebook feed will reveal just how much people enjoy watching interesting video content when they’re on the Internet. Videos start conversations between web users and their friends, and the fact that they are so easily shareable makes their ability to spread past your initial audience undeniable.

What are some of your favorite things about online video content? Share your thoughts with us by leaving a comment. To learn more, read this.

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